Factors of the Increasing Trend to Consume Organic Foods

There is a growing relationship between Organic Food marketers and their consumer’s base. Over the years increased food awareness has made an impact on the way consumers are choosing their food. Awareness relating to the use of genetically modified food sources has left some consumers concerned for their health, and they see eating organically as a positive substitute. Researchers are investigating what other factors and marketing techniques are affecting consumer’s trends for organic food. Through the use of social media outlets some organic famer companies are starting to build an engaging relationship with their cliental. Organic food is making its presences known in pop culture and may be changing the tide against dirty foods. In order for advertising to be effective for the organic food market the advertiser first must have an understanding of the consumer needs. In today’s society there is more information available for consumers, and this is shaping their understanding of the products they are buying. According to the Journal of Advertising this concept seems even more prevalent because of â€Å"the green market for ‘green’ products and, in particular, organic food products, where exponential growth has recently been observed.† (Ioannis, Carlson, Muehling, 2014). This would account for United States sale growth of over 400 million dollars annually with the help of over 300 certified organic products annually. Organic marketers do not see this trend slowing down anytimeShow MoreRelatedConsumer Attitudes Of The Food Industry861 Words   |  4 PagesRecently a trend revolving around organic and health foods has been quickly emerging as society becomes more concerned about healt h issues than ever before. The harm associated with large-scale food productions is beginning to be realized, as consumers are now more involved in knowing about what is in the products that they consume. Consumer attitudes related to large-scale food productions and health issues are controlled by various factors. However, whether or not health food and organic foods are theRead MoreWhole Foods Inc. Operates In The Grocery Industry With1613 Words   |  7 Pages Whole Foods Inc. operates in the grocery industry with its main focus on providing consumers with a healthier, more natural, and a more organic alternative to grocery shopping. Their products differentiate from other mainstream grocery providers because they are a higher quality of product. After previously partnering with Google express, Whole Foods has now invested in Instacart, a delivery service that would primarily deliver Whole Foods products nationwide to its consumers for at least the nextRead MoreImportance Of Foo d Labels By The International Food Information Council1324 Words   |  6 PagesBarbara Martino Hayes English 4 December 5, 2014 Importance of Food Labels A research done in 2003 by the International Food Information Council Foundation indicated that many consumers will refer to food labels when deciding which food item to purchase or consume. (The American Journal of Clinical Nutrition.) Many consumers say that food labels are hard to observe and read. Food labels objective is mostly to inform consumers about the products characteristics which actually play an importantRead MoreNutrition and Fitness Essay911 Words   |  4 Pagesfavorable personal health, one should incorporate positive nutritional and fitness habits. The food that we put into our bodies is one of the most vital aspects of promoting good health because it acts as our personal fuel. If the food we consume contains mostly empty calories and few nutrients, our bodies’ performance levels will be far less than standard. Furthermore, if we over consume foods without properly assessing their nutritional value, our bodies will be unable to completely processRead MoreThe Non Alcoholic Beverage Segment1295 Words   |  6 Pagesthe CSD sub-category continues to decline, it is expected that most of the segment growth will be driven by smaller, emerging â€Å"better-for-you† brands. In reality, many of these sub-categories are already experiencing a growth driven by both the increasing demand for healthier, better-for-you alternatives and the companies abilities to launch new products with original flavors and innovative packaging. As outlined in the chart above, between 2003 and 2013, per capita consumption of CSDs decreasedRead MoreThe Problem Of Food Waste1449 Words   |  6 PagesFood waste can be defined as the failure to consume edible food due to inappropriate human action. Each year, the United States of America grows more than 595 billion pounds of different kinds of food. Although this is more than enough food, â€Å"the U.S. Department of Agriculture estimates that roughly 30 to 40 percent of food grown in the United States each year is sent to landfills† (NewsChannel 1). Meanwhile, another research showed that â€Å"in 1974 approximately 900 kcal per person per day was wastedRead MoreGlobal Industry Issues ( Food Beverage ) Essay886 Words   |  4 PagesIndustry issues (Food Beverage) Food and beverage industry is going through lots of changes and making its way to diversified categories. Since the beginning of twenty-first century, food and beverage industries have to face a lot of challenges which forcing this industry to change its strategy and operation. Before twenty- first century, food and beverage industry was all about advertising which was most of the time was just show off. But in this new era, consumers want more from food and beverageRead MoreStudy Of The United Kingdom1298 Words   |  6 Pagesclearly laid out. According to the Scotland s Census, a website detailing demographic information about Scotland, the population of Scotland in 2011 was 5.3 million. This value was the highest recorded in Scotland whose population is currently increasing at a rate of approximately 0.49% annually. However, there has been increased concern for Scotland due to the fact that their population is steadily aging. There are currently 311 out of every 1000 citizens tha t are at a pensionable age. The ScottishRead MoreProduction Process And Nutritional Value Of The Foods1850 Words   |  8 Pagesthe production process and nutritional value of the foods they consume. Founded in 1980 in Austin, Texas, Whole Foods Market is an international supermarket chain that specializes in organic foods and products. As early as 1984, Whole Foods began expanding across the South and, soon afterwards, expanded to major cities around the U.S. with new stores and strategic acquisitions. Although organic grocers and health stores existed prior to Whole Foods’ founding, founder and CEO John Mackey was the firstRead MoreSo Sweet Essays1304 Words   |  6 Pagesconsequence. Nowadays people don’t have the time to eat organic foods and instead opted for the convenience of mass-produced, heavily processed and nutrient deprived fast foods and beverages. Most of these factory produced food products today are extremely sugary. That sugariness is a contributing factor to metabolic syndrome, diabetes, obesity and tooth decay. Many low calorie sugar substitutes have been developed, approved by the FDA (Food and Drug Administration) and consumed in large quantities